Focus on performance and sustainability
ROWE is the official lubricant partner of the SRO Motorsports Group, which is responsible for the organization of the GT World Challenge. The partnership includes the GT World Challenge powered by AWS in Europe, Asia and the United States. ROWE's involvement in the racing series underlines the international focus of the company's growth strategy. ROWE has been working together with SRO in Europe on a basis of trust for a long time: Here, the role goes beyond that of a sponsor, as ROWE RACING has been competing in the European counterpart GT World Challenge Europe powered by AWS for years. The umbrella organization SRO organizes more than 100 racing events worldwide every year. With their shared focus on performance and sustainability, SRO and ROWE will enter into a mutually beneficial collaboration in the coming years.
sro meets rowe
We have a lot in common with SRO, the organization behind the GT World Challenge powered by AWS, and not just from a sporting perspective. It is just as important to our partner as it is to us to reconcile motorsport and sustainability. It was therefore a great pleasure for us to welcome Robbie Montinola, Vice President Marketing, Communications and Business Development of SRO America, to our Worms plant shortly before the 24 Hours of Spa. He was deeply impressed by how sustainably we are already producing lubricants.
