At the outset of the 2020/2021 Bundesliga season ROWE MINERALÖLWERK GMBH extends its partnership with Borussia Dortmund ahead of schedule.
By renewing the contract until 30 June 2025, the lubricant manufacturer from Worms remains the Champion Partner of the black and yellow. Furthermore, ROWE will be the official sustainability partner of BVB for the next season.

ROWE MINERALÖLWERK GMBH has been an official partner of BVB since 2017. From the very beginning of our partnership, it was clear that Borussia Dortmund's popularity and reach would be an ideal catalyst for promoting the company's image at national and international level.

In the course of negotiations with BVB, ROWE has developed an extensive and innovative "4-pillar concept" which includes comprehensive marketing activation in the areas of nationality, internationality, digitisation and sustainability. This will ensure that our partnership continues to grow in the coming years.

As part of this commitment, over the coming years ROWE will be represented as a Champion Partner on various logo and image copyrights, TV-relevant displays at the stadium (LED boards, cam carpets, backdrops, etc.) as well as virtual perimeter advertising across all feeds (South East Asia, Americas, E/ME/A, South Asia and D/A/CH). Furthermore, not only will ROWE strengthen its presence in the digital BVB media communications, but it will also activate an international programme, for instance as a partner of the international BVB summer tours. The partnership will also be displayed at the international games of BVB Legends and on the Chinese channels of the BVB captain Marco Reus.

Moreover, starting from the 2021/2022 season ROWE will become an official sustainability partner of Borussia Dortmund. For this purpose, we will develop an agenda with clearly defined thematic and project-oriented focal points over the next few months.


Carsten Cramer, Managing Director at Borussia Dortmund, says:

"We thank ROWE for the trust they have placed in us - especially in these challenging times. We greatly appreciate this and look forward to our continued cooperation. We will do everything we can to continue this story of success".


Dr. Alexandra Kohlmann and Michael Zehe, Managing Directors of ROWE MINERALÖLWERK GMBH, join:

Five more years with BVB. This is a very clear message to our customers worldwide: we are constantly building our brand awareness. In recent years, we have developed a powerful and significant partnership with Borussia Dortmund, achieved extensive coverage and implemented a wide range of campaigns.

As a result, we are confident that BVB remains the right partner for ROWE and we are looking forward to further cooperation.

Our new shared goals are to penetrate into the markets even deeper and to further strengthen our brand on an international level. In particular, we intend to highlight how brilliantly lubricants and sustainability can be brought together on the market in our role as an official sustainability partner.


ABOUT ROWE

RAISE THE LIMIT.

With these words, the lubricant manufacturer ROWE MINERALÖLWERK challenges everyone to never be satisfied with the status quo, to set no limits for perfection and always strive for the best. Because that is what makes ROWE unique. Uncompromising passion, superior quality and unmatched engineering expertise define the Worms-based manufacturer as the expert in the lubricant industry.

This has been demonstrated by numerous product approvals by major manufacturers in the automotive and industrial sectors as well as through regular audits. As a family owned company, not only does ROWE develop innovative and sustainable lubricants to perfection, it also supplies the international markets with the products of the highest quality - all of which are Made in Germany.

With a number of subsidiaries and loyal customers in over 80 countries, we demonstrate our flexibility on the market and, thanks to our comprehensive portfolio of high-performance lubricant solutions, we are able to cover all demands of the international markets. These efforts are reinforced by strong marketing in various market segments.

This includes our strong presence in motor sports with our own racing team and as main sponsor of the Nürburgring Endurance Championship, as well as through a wide range of activities in professional football.